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Play, Learn and Discover at the Kidz Academy

Singapore, 11 March 2010 – Kidz Academy returns bigger and better after its successful debut last year. The three-day exhibition, organised by Sphere Exhibits, a wholly-owned subsidiary of Singapore Press Holdings (SPH), will be held from 19 to 21 March at Suntec Singapore International Convention and Exhibition Hall 603.

This year's Kidz Academy covers 5 key areas, namely Academic; Sports, Arts & Crafts; Health & Wellness; Books & Toys and Fun & Entertainment. The wide range of courses and services cover various aspects of child learning development, from cognitive, social and emotional, speech and language to sports and music. It is targeted at parents and caregivers of children aged between 0 and 12 years old and admission is free.

Said Mr Chua Wee Phong, Executive Director for Sphere Exhibits, “The Kidz Academy is dedicated to helping parents meet their children’s creative and educational needs, and to make informed decisions on what is best for them. Our wide array of programme partners offers a comprehensive suite of courses and services for children to play, learn and discover – whether it is to pick up a new sport or hobby, nurture their creativity or embrace new learning opportunities. Sphere Exhibits’ The Kidz Academy offers a combination of family fun and learning for both parents and children.”

With its commitment to fulfill the learning and educational needs of all children, The Kidz Academy has pledged all proceeds collected from the trial classes held during the exhibition period to The Business Times Budding Artists Fund, which provides financial assistance under Little Arts Academy to underprivileged children in pursuing an education in the arts.

Helmed by SPH’s business daily The Business Times, the Fund provides opportunities for underprivileged children to develop important life skills through arts, dance, music and singing. The Little Arts Academy, which is an initiative of and managed by The Old Parliament House Limited, offers a broad-based curriculum that aims to give children a holistic education in the arts.

Highlights of this year’s Kidz Academy:

1) Parenting Forum – Developing your child

The Sunday Times will present an interactive parenting forum to share insights on how to best engage the development of children, aged 9 -12. By considering a child’s innate talent, individual characteristics and skills set, parents will gain a deeper understanding of the strategies to develop their child holistically and maximise his or her potential.

The following forum topics will be covered:

· Introduction to developing your child – a holistic perspective
· Understanding a child’s personality & inherent characteristics
· Learning Strategies and Skills
· Thriving in Singapore’s Academic Environment

Each session lasts 3 hours and costs $12 with a free goodie bag worth $15. Refreshments will be provided.

2) Inter-school competitions

The Kidz Academy partners The Straits Times Little Red Dot to present the following inter-school competitions.

a) Guinness Book of Records Feat - Interschool Memory Challenge

    In collaboration with founder Alan Yip, Singapore Book of Records holder for Memory Power, Mind Edge, an established Learning Academy, will attempt to set a Guinness Record for the largest number of participants engaged in a memory challenge at a single location.
    The winning team of the Inter-school Memory Challenge will be determined by speed and accuracy. The winner will be crowned on Sunday, 21 March.

b) Little Red Dot Young Professor Challenge

    The search for Little Red Dot’s Young Professor in English, Maths and Science is on! Students are encouraged to represent their schools in these contests. This segment will have two sets of competition:
    i) English Mastery™. The creative writing competition aims to recognise outstanding student writing and encourage the practice of creative writing among Singapore’s youth. It contains two categories — P3 & P4 and P5 & P6 — and is open to all students undergoing primary education.
    ii) Math Mastery™. The Math Mastery™ competition is conducted in two separate rounds – the Preliminary and the Final rounds. Participants are required to attend the Preliminary round conducted at Keppel Tower. Each participant is expected to complete a set of 30 questions within 30 minutes and selection will be based on the marks scored. The top 5 participants will qualify for the Final round and compete for the top 3 positions.
    iii) Young Einstein. Presented by Mind Stretcher Learning Centre, The Mind Stretcher Young Einstein Challenge is a series of Science challenges that starts from 17 Feb 2010. The 40 participants with the highest cumulative scores in the weekly online quizzes (from 17 Feb to 9 Mar) will be required to be at the Head Office at Bishan Central to compete in the Finals of the Crack-the-Code Science contest.

c) The Kidz Academy Sportade Challenge

    In promotion of an active lifestyle and in anticipation of the upcoming Youth Olympics, The Kidz Academy will hold a series of inter-school competitions for Street Basketball and Street Soccer for Primary 5 & 6 students, divided into Girls and Boys teams. The finals will be held over the weekend at the Sporting Arena.

3) Genetic tests to determine your child’s potential

The Inborn Talent Genetic Test reveals the inherited and endowed inborn talents of a child scientifically from the genetic makeup of his or her DNA. The test result will help parents identify their children’s hidden talents that may not be obvious at a young age. Furthermore, it also reveals some personality traits that the child may possess, judging from his or her genetic make-up. The Kidz Academy visitors can find out more information from Map My Gene and receive a complimentary cheek swab analysis!

4) The Vedic System of Indian mathematics

The Vedic Method is the name given to the ancient system of Indian Mathematics which was discovered between 1911 and 1918 by Sri Bharati Krsna Tirthaji (1884-1960). It sharpens students’ analytical ability and stimulates a creative mind, making mathematics easy and enjoyable. Students can apply the Vedic Method to solve any kind of Math problems including Fractions, Simultaneous Equation, Algebra, Trigonometry, Calculus etc.

For more information on The Kidz Academy and its programmes, visit or contact Nat at 6319-4021.

Issued by Singapore Press Holdings Limited
Co. Regn. No. 198402868E

For media enquiries, please contact:

Ms Mandy Wong
Senior Manager
Circulation Marketing
Sphere Exhibits Pte Ltd
DID – 6319 2150
Email –

Mr Yeo Siew Chi
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1586
Email –

About Sphere Exhibits Pte Ltd

Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Outdoor Advertising
In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.