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Back launches second Y-Bloggist to promote blogging among youths

Singapore, 18 March 2010 ---, the bilingual news and interactive web portal of Singapore Press Holdings, has launched the second Y-Bloggist ( today.

Returning after its inaugural success last year, Y-Bloggist is a youth-focused blogging challenge to encourage quality blogging among Singapore youths. It is the prelude to the annual Singapore Blog Awards, also organised by

This year, has partnered renowned tech brand iKnow, which is the event's presenting sponsor.

Ms Lee Kuan Fung, Associate Editor of, said: “With the advent of the Internet, anyone can be a content publisher. The Y-Bloggist is’s platform for youths to get their content exposed to a wider audience and receive due recognition for it."

Making the competition more exciting and interactive, Y-Bloggist contestants are allowed to join the challenge as individuals like last year or as a group of no more than five participants.

The contestants will go through a few rounds of challenges such as covering mock media conferences and producing their own online videos. A panel of judges will grade the contestants after each challenge. Winners of the challenge are determined by their scores, as well as online voting by readers.

Judges for the challenge include local singers and bloggers Ms Carrie Yeo and Ms Tan Diya, who are Aiptek brand ambassadors. Aiptek is a product managed by iKnow. Alsoon the judging panel is Mr U-zyn Chua, Managing Director of Ping.SG, a community portal for local blogs.

Ms Tan Diya said: "It's my second time doing this so I guess I am a semi-professional! My blog is the virtual window to my heart. I hope to get to know the youths better through their blogs. I still read Ah Dai's blog till now." Ah Dai was the grand winner of last year’s Y-Bloggist.

Ms Carrie Yeo said: "Youth is about passion and creativity. It is a time when you let your imagination run wild. Blogging is the best way to document how passionate, creative and imaginative you are at a certain point of your life. It's like putting your best moments in the safe."

Contestants stand to win over S$6000 worth of prizes sponsored by iKnow. Nomination and registration are now open. Details are available on the official website -

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Alvin Lim
Assistant Manager, Online Marketing
Singapore Press Holdings
Tel: 6319 2490

Francis Mah
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1028

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Outdoor Advertising
In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

About iKnow

iKnow Pte Ltd was established in 2002 as a retailer offering IT educational products to consumers. Over the years, iKnow has progressively grown to own an extensive retail network with over 45 counters island-wide. iKnow’s vision is to be Asia’s leading digital solutions provider, making edu-tainment, entertainment and infotainment accessible through our widely integrated network. iKnow currently covers both the real and the virtual channels, namely Factory Direct @iKnow (available at AXS stations > Lifestyle section) and iKnow DigiHub eStore, giving consumers the choice – whether to shop in the convenience of their homes or the easily accessible retail points.

iKnow provides consumers with a wide range of edutainment, entertainment and infotainment products like Besta electronic dictionary, Aiptek PocketDV camcorders and PocketCinema pico projectors, e-learning courseware and personal digital gadgets. Placing customers’ satisfaction as top priority, iKnow aims to play an integral part in educating, equipping and preparing customers towards continuous progress in this digital age by offering service with a difference.