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ICON celebrates its 5th Anniversary with the ICON SAPPHIRE BALL

Singapore, 25 March 2010 – Award-winning Chinese monthly luxury lifestyle magazine ICON celebrates its fifth anniversary with the ICON SAPPHIRE BALL at Mandarin Orchard on March 30, 2010.

Published by SPH Magazines, the magazine has much to toast to this year. Besides the success since its inception, ICON has been recognised as the MPAS Chinese Language Magazine of the Year by the Magazine Publishers Association of Singapore (MPAS) for the second year running. Its sister publication ICON Moments also won a bronze award in the Watch Magazine of the Year category.

This year, ICON celebrates its anniversary drawing inspiration from a sapphire, the gemstone that symbolises a 5th anniversary. The ballroom of Mandarin Orchard will be transformed with the elements of sapphire and silver, creating a contemporary decor that represents ICON’s five characteristics — sophistication, glamour, luxury, prestige and style.

Some 320 of Singapore’s most beautiful people will enjoy this spectacular event. The annual ICON Ball is undoubtedly one of the most anticipated highlights of the island’s social scene. This year, the ICON Ball ups the ante with the attendance of Singapore’s 20 most invited guests gracing the occasion.

“The Sapphire ball celebrates the birth of a new life. ICON has made great strides in the luxury magazine market and set a benchmark for many others to emulate. We intend to celebrate its achievements in style,” says Elsie Yah, ICON’s managing editor.

The magazine has been a trailblazer since its first 2007 opera-themed ball at Fullerton Hotel. No surprise that last year’s iteration aptly themed “Enchanted Garden”, was dubbed the “Ball of the Year” by a discerning social circle.

Dennis Pua, Managing Director of SPH Magazines, says, "The annual ICON Ball is the epitome of glamour and style. It is a time each year when prominent personalities from Singapore's social circle come together for a magical evening. It is also an opportune time for us to express our appreciation to our advertisers who have been a part of ICON for the last five years."

In the midst of sashaying glitterati and bewitching designer styles, a panel of judges will be looking out for the 10 Best Dressed guests, results of which will be announced during the evening. Each glamorous lady will walk away with Brut Champagnes sponsored by Moet & Chandon, La Perla vouchers and La Mer gift sets.

A sumptuous fine-dining experience by Mandarin Orchard’s top chefs promises to entice guests’ palates. Celebratory champagne sponsored by Moet & Chandon, and wines by Terrazas will be the quality tipple of choice. Guests will also get to enjoy blue cocktails courtesy of Bombay Sapphire and take home attractive gifts from Diptyque and Calvin Klein Fragrances at the end of the evening.

Co. Regn No.: 196900476M

For more information, please contact:

Christine Chia
Branding & Promotions
SPH Magazines Pte Ltd
DID: 6319 3085

Mobile: 9436 7301

Adrian Cheong
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal,®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.

At SPH Magazines, the promise is to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.

About ICON

Launched in March 2005, ICON is Singapore’s first and most-established Chinese lifestyle magazine for the well heeled. ICON brings the world of luxury to its readers, with reports on the most exclusive parties here and abroad, the most coveted and exquisite fashion and beauty money can buy, and the glamorous lifestyles of uber-high-fliers. ICON is the definitive style guide for the affluent and famous and
the voice for Singapore’s bilingual elites. ICON has won several awards, including the MPAS Chinese Magazine of the Year (2009 and 2010), Award of Excellence in Design & Layout category in the Asian Publishing Management Awards 2007, and Gold Award for Best Magazine in Overall Design in the IFRA Asia Media Awards 2008. It has a Malaysian edition.

ICON also publishes an annual watch and jewellery guide, ICON Moments. ICON Moments won the Silver Award for Best in Magazine Cover category in the IFRA Asia Media Awards 2007 and Excellence Award in Design and Layout category in the Asian Publishing Awards 2008. Most recently, ICON Moments won a Bronze award for Watch Magazine of the Year at the MPAS Awards 2010.