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The splendour of spring at Paragon

Singapore, 26 March 2010 -- With the arrival of spring, Paragon has lined up a host of promotions and activities from 31 March to 25 April 2010, showcasing the latest trends this season.

Exclusively for Citi Paragon Platinum Mastercard members
(Terms and conditions apply)

Citibank credit card members can look forward to a $20 Paragon voucher when they charge $350 in a single receipt to their card. Those using the Citi Paragon Platinum Mastercard will rec
eive a $30 Paragon voucher.

Citi Paragon Platinum Mastercard members will also receive an Origins Ginger Bath & Body Set worth $92 when they top up their spending to $1,200 (maximum of two receipts).

For those who have yet to own a Citi Paragon Platinum Mastercard, they will now have more incentive to do so. They will get $20 Paragon vouchers when they apply for their Citi Paragon Platinum Mastercard at the Citi Paragon Concierge or call 6363 6666.

Spend and redeem

Shoppers can redeem a limited edition G-Star G-No Keyring worth $69 when they spend a minimum of $400 in a single receipt at Paragon. Redemptions are limited to one per shopper, while stocks last.

Decked in Denim

From 6 – 18 April, shoppers will be enthralled by the eight denim showcases by fashion editors and stylists of Her World, Female and Nuyou of SPH Magazines at Paragon Atrium 2. The denim brands that will be featured are: A|X Armani Exchange, Ben Sherman, Calvin Klein Jeans, Diesel, Evisu, G-Star, GUESS and Miss Sixty. Shoppers can participate by voting for their favourite denim showcase and stand to win shopping vouchers.

The Spring / Summer Collection Preview (By invitation only)

Starting 31 March, the main atrium of Paragon will be transformed into a fashion show stage and runway to showcase the latest collections, trends and looks from the best of Spring / Summer Fashion. The brands which will be featured are:

Hair show by Kelture Makeup by Make Up Store

Wednesday 31 March 7pm Hair show by Kelture

Hair show by Action Hair Makeup by Make Up Store
Thursday 1 April 7pm Anteprima & G-Star
Saturday 3 April 3pm
Fox Kids
Thursday 8 April 7pm Karen Millen
Saturday 10 April 7pm Female & Nuyou Catwalk Collection
Thursday 15 April 7pm
Saturday 17 April 3pm
Metro & Muji

Raffles Privato by Raffles Design Institute

In support of the local fashion industry, Paragon is collaborating with Raffles Design Institute to jointly present “Raffles Privato” – a home brand of apparel designed by the institute’s finest fashion design graduates. Raffles Privato will start operations in April 2010 at Paragon Level 3 and the retail business will be managed by the institution’s Fashion Marketing and Management students. A more detailed media release will be issued in early April.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Ina Se
Senior Manager
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3812

Eileen Quay
Assistant Manager
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3813

Selina Esther Lim
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1872

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines

In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.


SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Outdoor Advertising

In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

About Orchard 290 Ltd

Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium. Visit or for more information.