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Shape Run 2010 opens for registration this week

Singapore, April 26, 2010 – Shape Run 2010, organised by Shape, Singapore’s leading health and fitness magazine for women, will begin registration on this Friday, April 30.

The fifth edition of the race will offer a record 10,000 slots. This means 2,000 more women compared to last year will get to participate and enjoy the ever-popular event. Runners can sign up for the race online at Shape Run, Singapore’s first women-only running event, will be held on Sunday, July 25.

From April 30 - May 2, the early-bird registration fee is $45 for individual categories (5km and 10km) and $180 for the corporate category. Thereafter, the registration fee will be $55 for individual categories and $220 for the corporate category.

All participants will get a fabulous Runner’s Kit filled with running essentials and a limited-edition Shape Run Nike tee, all packed into an exclusive Shape gym bag. Race finishers will get a race certificate with their personal timing and a finisher’s bracelet after the run.

Individual runners who top up $10 on the race fee will receive a six-month subscription to Shape, which was recently named Health/Fitness Magazine of the Year 2010 by the Magazine Publishers Association of Singapore. The magazine is licensed by American Media Inc and published by SPH Magazines.

Shape runners, readers and the public are welcome to check out the latest health, beauty and fitness products and services at the exciting Shape Run carnival to be held two weeks before the race from July 9 - 11 at Marina Square Central Atrium Level 2. Shape runners will also be able to collect their race packs and number bibs at the carnival.

Shape Run 2010 is proudly presented by Japanese car maker Subaru and co-presented by Nike Running, with Kellogg’s as the main sponsor. Other sponsors include BIC Shaver, Biotherm, California Raisins, CitiSpa, H-TWO-O, Marigold Yoghurt, ParkwayHealth, True Fitness and Vitagen Collagen.

Says Jeanette Wang, Associate Editor, Shape: “It’s very encouraging to see how Shape Run has more than doubled in size since its inaugural race in 2006 with 2,500 runners – not just from an organiser’s perspective, but that from a Singapore woman who believes in and values sport. It shows that more women here are taking an interest in their fitness. Shape Run has always been a must-do race on my running calendar, because doing an all-women event is an entirely different and unique experience. Less jostling, more joy!”

Irene Tan, General Manager, Fashion & Beauty, SPH Magazines, says: “Last year, 8,000 slots were taken up under 42 hours, which is unprecedented. The runners’ strong demand affirms Shape Run as the quality run that women look forward to annually. To cater to popular demand, Shape Run 2010 has grown to 10,000 participants. We are expecting a good response once again this year.”

“Shape Run has become one of the most-awaited sporting events for many women here. We hope that it will grow into an internationally-recognised event that will attract participation amongst women in the region in the near future,” says Ms Hannah Tan, Regional Marketing Manager, Motor Image Enterprises Pte Ltd.

Mr. Glenn Heng, Marketing Manager, Nike Southeast Asia & Singapore says: “It is most heartening to see our partnership with Shape Run grow from strength to strength since its inception and we are very much committed to delivering another unforgettable experience for the participating ladies. More importantly, Nike hopes to inspire runners with our range of innovative products to enhance their personal race experience. We recognise that each runner is unique and beyond the race itself, it is vital to ensure a positive experience that will encourage them to pursue their love for the sport.”

Co. Regn No.: 196900476M

For more information, please contact:

Sherlyn Yap
Senior Executive
Corporate Communications
Singapore Press Holdings Limited

DID: 6319 1226
Cell: 9177 0747
Fax: 6319 8150
Email :

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal,®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

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About Shape Singapore

Licensed from American Media, Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 14 editions worldwide. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise, and health, to invaluable tips on living life to the fullest. Shape is motivating, inspiring and embraces the most desirable lifestyle for active women – shaping their looks, as well as their lives. With a readership of 54,000 (Source: AC Nielsen Media Index 2008), Shape is the leading active lifestyle guide for women in Singapore. Shape won the Silver Award in the 3rd Asian Print Awards 2005. It has editions in Malaysia, Indonesia and China, which are published by SPH Magazines’ associate companies.