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All 10,000 slots for Shape Run 2010 snapped up in 9 days

Singapore, May 10, 2010 -- Shape Run 2010, organised by Shape Singapore, a publication licensed under American Media Inc. and published by SPH Magazines Pte Ltd, saw all 10,000 spaces for its women-only event snapped up in just 9 days.

Shape Run 2010 will be flagged off at 7am on Sunday, July 25, at Nicoll Highway, and runners in both the 5km and 10km categories will take on a course that passes by the iconic National Stadium.

Registration began at midnight on Friday, April 30, at Within eight hours, just a third of the slots remained. It took less than 24 hours for sign-ups to hit 8,000 -- some 18 hours quicker than last year.

Shape, Singapore's premier health, fitness and wellness magazine for women, started the event in 2006 and sparked off a trend of women-only runs. Shape Run has since grown from strength to strength, from 2,500 runners in the inaugural event, to 6,000 (in 2007) and then 8,000 (in 2008 and 2009).

In 2008, Shape Run expanded into a regional series, with events introduced in Malaysia and Thailand to great success. Individual 5km and 10km champions of the Singapore leg were sponsored to run in these two events.

The buzz continues for Shape Run with weekly emails to be sent to all runners, filled with training tips, event updates and exclusive promotions.

A fortnight before race day, all 10,000 participants will then congregate at the Shape Run carnival where the latest health, beauty and fitness products and services will be on show. Participants will also be given their Nike running tee, number tag and a handy Shape Run booklet brimming with race, health and nutrition tips. Held from July 9-11 at Marina Square Central Atrium Level 2, the carnival is also open to the public.

Jeanette Wang, Associate Editor, Shape, said: "We are completely bowled over by the response. To all the 10,000 lucky women who managed to snag a slot, congratulations! Rest assured, we will be working hard in the next three months to ensure Shape Run 2010 will be a positively memorable experience for you."

Irene Tan, General Manager, Fashion & Beauty, SPH Magazines, said: " Shape Run has seen another positive endorsement by our runners, with 10,000 slots all snapped up in 9 days. It's testament to the emphasis Singapore women place on their health, and Shape Run is a well-liked platform for them to attain their goal of a healthy lifestyle."

“We are truly pleased with the overwhelming response. It's heartening to see women taking a steadfast approach in engaging an active lifestyle." said Ms. Hannah Tan, Regional Marketing Manager for Motor Image Group. “The run is one of the most anticipated female sporting events of the year, and we at Subaru are glad to be a part of it.”

Shape Run 2010 is proudly presented by Japanese car maker Subaru and co-presented by Nike Running, with Kellogg’s as the main sponsor. Other sponsors include Aibi, BIC Shaver, Biotherm, California Raisins, CitiSpa, H-TWO-O, Marigold Yoghurt, ParkwayHealth, True Fitness and Vitagen Collagen.

Co. Regn No.: 196900476M

For media contact, please contact:

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225

Sherlyn Yap
Senior Executive
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1226

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal,®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

As the Publisher of Choice, SPH Magazines aims to deliver its best to meet the diverse needs and interests of readers and advertisers.

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About Shape Singapore
Licensed from American Media, Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 14 editions worldwide. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise, and health, to invaluable tips on living life to the fullest. Shape is motivating, inspiring and embraces the most desirable lifestyle for active women – shaping their looks, as well as their lives. With a readership of 54,000 (Source: AC Nielsen Media Index 2008), Shape is the leading active lifestyle guide for women in Singapore. Shape won the Silver Award in the 3rd Asian Print Awards 2005. It has editions in Malaysia, Indonesia and China, which are published by SPH Magazines’ associate companies.