Singapore, 12 May 2010 - In an unprecedented move to engage its 1.4 million readers, The Straits Times goes 3-D today with some of its news stories, graphics, photographs and advertisements. It is the first English newspaper in Singapore and the region to harness the wonders of 3-D technology on such a big scale.
The 3-D effects were all done in house by the creative talents in Singapore Press Holdings (SPH). The team has not only mastered the technique of conjuring up sharp and clear images with the "Avatar" effect , they have also further improved it for newspaper publication. SPH is possibly the only media powerhouse in the region with its own team of fully trained 3-D specialists.
Mr Han Fook Kwang, Editor of The Straits Times, said :"I hope readers like this new 3-D reading experience. The Straits Times has introduced many new features over the years and we are continually trying to improve the paper to keep up with our readers' needs and expectations. I am glad we are launching this latest innovation -- we are the first newspaper here to do this -- and we are very happy with the results. Our artists have had to learn this new technique to render in 3-D but I think the effort has been well worthwhile."
Besides readers, advertisers also stand to gain from the world class product. Mr Leslie Fong, SPH’s Senior Executive Vice-President of Marketing, emphasized the significance of the project in demonstrating that newspaper is a dynamic platform for using creativity to reach out to a wide audience.
He said:"Our foray into 3-D publishing is another example of our determination to show that the game is far from over for print. There is still a lot of fight left in newspapers yet - and our newspapers will continue to deliver the kind of unrivalled reach and impact our customers have come to expect of us."
Top advertisers like Samsung, SingTel, Resorts World Sentosa, Carlsberg, Standard Chartered Bank, DBS Bank, UOB Asset Management, Mercedes Benz, Land Rover, Peugeot, Patek Philippe, Ball Watch, Daikin and Acer became part of the media milestone with their 3-D advertisements in The Straits Times today. SPH also launched its series of new corporate branding advertisements with 3D effect.
Ms Irene Ng, Strategic Marketing Director of Samsung which also sponsored the 3-D glasses, said: “We are very excited to partner with The Straits Times to launch the inaugural 3-D edition newspaper. This is in line with Samsung's marketing strategy to bring new innovations and creative ideas to the readers. It is also a perfect platform to showcase our world's first 3-D TV which delivers the most immersive experience for viewers.”
SPH's achievement is also celebrated by the newspaper publishing industry worldwide.
Mr Thomas Jacob, Deputy CEO, World Association of Newspapers and News Publishers (WAN-IFRA), said:"In today's world, the average consumer gets exposed to more than 3,000 messages in a day. Amidst this clutter, newspapers once again proves its ability to stand out and provide a compelling platform for both readers and advertisers. The Straits Times with its use of 3-D technology to bring pictures, graphics and advertisements to life has clearly demonstrated its leadership position when it comes to innovation and creativity."
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Singapore Press Holdings Limited
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About The Straits Times
The Straits Times, the English flagship daily of mainboard-listed Singapore Press Holdings, has been serving readers for more than a century. Launched on July 15, 1845, its comprehensive coverage of world, Asian, home, sports, financial and lifestyle updates makes The Straits Times the most-read newspaper in Singapore. One of the newspaper's key strengths is its world-class coverage of news. With 13 bureaus in major cities around the world, The Straits Times correspondents help readers better understand world events from a Singaporean perspective. The Straits Times has weekly supplements such as Digital Life, Urban and Mind Your Body as well as IN and Little Red Dot to entice young readers in schools.
An active member of the community, The Straits Times was named "Newspaper of the Year" by the Pacific Area Newspaper Publishers' Association (PANPA) for its ability to connect with its local community through its Straits Times School Pocket Money Fund programme, which raises money for children from low-income families.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.
In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
For more information, please visit www.sph.com.sg.