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Learn how to capture the youth market at Youth Marketing Summit Asia 2010

Singapore, 20 May 2010 - The inaugural Youth Marketing Summit Asia 2010 (YMSA2010), jointly organised by Sphere Exhibits, a subsidiary of SPH, and All Events Group, will bring top brands, corporate and social marketers, media professionals, educators and non-profit organisations together to share best practices, research and the latest strategies on marketing to youth.

To be held on 25 and 26 May 2010 at the Grand Copthorne Waterfront hotel, this 2-day conference will see leading experts in the youth market sharing case studies, trends, and innovations across a broad range of topics including social media, mobile, digital, sports and much more.

Said Mr Chua Wee Phong, Executive Director for Sphere Exhibits, “The Youth Marketing Summit Asia 2010 brings together a wealth of insights and experience from industry practitioners and researchers. The conference aims to provide an insight to participants on the latest trends in youth culture and mindsets and the key strategies and methodologies to successfully engage and connect with them. Whether you are a marketer, brand owner or educator, this latest offering from Sphere Exhibits will put you in a driving position to create products and customise communication messages that resonates with the youth markets.”

Two of the speakers at this year’s YMSA2010 are from SPH. They are Mr Felix Soh, Digital Media Editor at SPH’s English & Malay Newspapers Division, and Mr Geoff Tan, Senior Vice President and Head of Strategic Marketing. Please see Appendix 1 for a list of the speakers and Appendix 2 for the 2-day programme.

At the end of the conference on Day 1, there will be a cocktail networking event held at Zouk’s Wine Bar hosted by AsiaOne, Stomp and Straits Times RazorTV. The networking session offers an ideal platform for speakers and conference participants to mingle and exchange ideas.

To register and for more information on Youth Marketing Summit 2010, please contact Mr Ian Lim of Sphere Exhibits at
6319 1653/ or visit

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For media enquiries, please contact:

Ms Mandy Wong
Senior Manager
Circulation Marketing
Sphere Exhibits Pte Ltd
DID – 6319 2150
Email –

Mr Yeo Siew Chi
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1586
Email –

Ms Catherine Jalandoni
Marketing Manager
All Events Group
DID: 6506 0956

About Sphere Exhibits Pte Ltd
Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.